How to Optimise Your Website for SEO


The first thing to do when working with SEO is to structure the work. You should know what the first actions will be, what will come next, what the analysis will be like, and how the work will end.

Structure the work by sections:

  • Thematic, keywords to position and first steps.
  • Analysis of direct competition.
  • Structure of links
  • SEO on-page, optimisation of web code.
  • SEO off-page – link building.

In this post, we will look in detail at on-page SEO, a very important part in the positioning of websites in search results.

Applying on-page SEO to your website

Defining labels – <title> </ title> | <meta name = “description”> | <meta name = “keywords”>

This is the first of three important on-page SEO labels.

You define the ‘title’ tag with the name of your website or the most important keyword to position. If for example, you want to rank for ‘red shoes’, the title will be ‘red shoes’, or ‘women’s red shoes’ or something similar that has the important keyword(s) included.

Continue with the ‘description’ tag. Here it is convenient to define a descriptive phrase of a maximum of between 140-160 characters approximately. An example of this mini phrase might be: ‘Here you will find the best red shoes on the market’.

And finally, we define the ‘keywords’ tag. Some people claim Google does not take it into account, although other search engines like Bing or Yahoo do. But it costs us nothing to include it. Using 3 or 4 keywords will be enough; more would be excessive. For example, 3 good keywords would be: red shoes, best red shoes, cheap red shoes.

Defining labels – H1, H2, H3 …

Continuing with another important part of labelling, we have defined the title as the most important phrase by entering our keywords. The H1 tag is the title of our page. Lately, Google is giving a lot of value to this label, so you could say that it is the most important of each page.

Then you define H2, H3, etc. Remember, there can only be one H1 tag per page. For the example, you would put as H1: Red Shoes. Within H1 you might insert a small introductory paragraph before entering fully into the subsection(s), H2. Continue with H2: red pointed shoes, flat red shoes, red shoes for a walk, etc. And within each section of H2 include content with these labels.

Defining relevant tags – bold, italic and paragraph.

Now you come to the content; you have to provide content within each section, always within <p> tags and marking with bold (<strong> tag) the most important words or keywords in the content.

Structure of ‘divs’ and labels.

Finally, an aspect which is a little less relevant, but Google still gives it some value, is to have well-structured code, with divs well-placed, and well-structured labels.

All pages should follow this basic structure. There are more advanced on-page SEO techniques, as used by the web design experts at, which can be incorporated into your site also.