Brand Identity, when the company makes itself known


What does your company’s brand identity convey to customers? Building a coordinated image means being recognizable and consistent. In a word, winners!

And what brand are you? I ask you because it is the consumer who makes the brand and not the other way around. Whether you like it or not, if you choose a box of cookies rather than another from the supermarket shelf, or if you prefer the Beatles or the Rolling Stones there is more than one reason and it’s called brand identity.

What I have just done is nothing more than adapting a 400-year-old maxim by the French poet Jean De La Fontaine who claimed: the clientele makes the sign. That’s right, there is no doubt.

You have not only chosen a box of biscuits, you have chosen a company that has communicated something to you through its brand identity, even if you may not have noticed.

What is the Brand?

The term “brand” was originally used for the branding applied by cattle ranchers to label their livestock. Over time, the branding concept has evolved to include much more than just a name or symbol. A brand is the perception that the world has of a company.

What is Branding?

The act of shaping a brand with marketing just like an advertising agency creates advertisements. A branding agency creates and models brands. As Jeff Bezos says , “Branding is what people say about you when you’re not in the room.”

What is Brand Identity?

The brand identity or coordinated image is nothing more than the perception generated by that brand, or the effect that all its elements generate on the consumer. Brand identity for a website like is same as like other service provider do.

It’s the process of building the impact your products and services leave on a customer. In essence, your brand identity is the personality of your business and a promise to your customers.

So is a nice company logo enough to be successful? No, building a brand identity is essential for every company because it will be that plus that will make it recognizable by customers like crazyvegas casino en ligne.

Everyone has a brand, but how many can claim to be a brand? The difference is huge. If I ask you to think of sports shoes, think of Nike or Adidas. I do it too and soon we will find out why.

Also because if an attractive logo were enough … The key to a successful brand identity strategy is first and foremost the consistency between the corporate values ​​and how they are perceived by the public.

Don’t forget an important equation: strengthening brand identity means strengthening visitor confidence and, consequently, increasing your sales.

In fact, the first question that a company that wants to build or strengthen its brand identity wants to ask itself is: how should we present ourselves to the consumer to be coherent and recognizable?

Once you have found the answer to this question, you can start working on the company logo which, of course, represents the first “business card” of a company. Shapes and colors must “speak” to customers by communicating corporate values.