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How is the Internet of Things changing online gambling?

One of the most notable emerging technological trends of the last few years has been the rise of the so-called “internet of things” (IoT). Presented as one of the final stages in the rise of online technology, the IoT is considered as the final push towards the full integration of online technology in our daily lives. But what exactly is the IoT, and how will it change familiar everyday experiences. Is it all hype, or is the “internet of things” a trend we shouldn’t avoid?

Suppose the internet of things does have the potential to radically transform our lives in the digital age. Does this also apply to business sectors such as the gambling industry, which has been experiencing its own technological revolution in recent yearsby creating sophisticated sites like the best NJ online casino? Will the IoT be embraced by that industry?

Although it sounds like it captures something much more abstract, the IoT is an emerging trend that focuses on integrating technology in our daily lives. This could include, for example, the use of sensors, monitors, or cameras.

In terms of why the internet of things matters, it isn’t just a case of the devices we use daily becoming more advanced. Instead, it is considered as capturing how technological assets, specifically internet technology, is integrated into our daily lives.

This tremendous technological shift is being enabled by the steadily decreasing production costs of internet-enabled devices, as well as the emergence of smaller and lower-powered devices. As such, we see an increase in the use of security units, utility meters, biometric monitors, and other similar technologies transmitting data as part of their daily usage.

Much like the rise of the tech industry itself, the online gambling industry previously mentioned has experienced meteoric growth in the digital age. In the past decade alone, the online gambling market has more than tripled in size, with industry predictions estimating it could hit a total worldwide value of $100bn! There are now hundreds, if not thousands, of online casinos providing various gambling and betting services to customers worldwide.

With that said, it is clear that the gambling industry has fully embraced the digital revolution. But how much growth is there left in it, and how will the internet of things change it?

The internet of things will change the online gambling industry by not online decreasing the distance between the player and the platform they are using. This is true of both online and physical casinos, with the physical casino having numerous opportunities for player and platform integration. The gap between players and platforms could be bridged by leveraging the power of mobile devices such as smartphones and tablets. This includes cameras, accelerometers, touch sensors, pressure sensors, and even biometric sensors. These highly advanced technologies can provide players with a fully immersive playing experience that fully bridges the distance between online and offline playing. As with all things digital, the possibilities are truly endless!

mobile apps

Maximize Engagement With Video

Did you know that 72 hours of video are uploaded to Youtube every 60 seconds? Or that more video content is uploaded every 30 days than the major U.S. television networks have created in 30 years? How about that half of all video content is viewed on mobile?

Now more than ever, video plays an important part in any marketing or engagement strategy. Its ability to deliver complex information efficiently is unparalleled, and the uptick in viewers’ information retention is enormous: according to Wordstream, viewers retain 95% of a message when it’s delivered via video versus only around 10% when a message is just text.

User engagement is one of the largest hurdles to be overcome when developing, launching, and running a mobile app. With literally millions of apps to choose from between Google Play and the Apple App Store, getting users’ attention is crucial. And even when people do choose your app, Localytics has found that 20% of apps are used only once. Your app might be innovative, crisp, and well-executed, but it all means nothing if nobody chooses to use it more than once or twice. That’s why harnessing the power of video to communicate the value of your app is so important: any savvy marketer will tell you that it’s cheaper to retain existing users than it is to acquire new ones, so video represents the most potent bang for your buck when it comes to reminding users of all that your app has to offer. Using video in combination with other strategies, such as in-app messaging or marketing on social media platforms will help you educate your existing users as to the different benefits that will come from using your app, keeping them happy and engaged.

video engagement

When you make the decision to begin work on a mobile app, one of the best choices you can make is to find a mobile app developer to incorporate video in diverse ways from the beginning. Go with developers who will engage with the entire process of your app’s development, from design straight through to launch, rather than just the initial development phase.

App development agencies like Toronto’s Guaraná Technologies, for example, pride themselves on being involved in every step of building a successful app for their clients — meaning that they better understand what your app can deliver to users, and will be perfectly positioned to help leverage the potential of video to attract a user base and drive buzz. Your videos don’t need to be big-budget Hollywood productions, either. Eighty-five percent of videos viewed on Facebook are viewed entirely without sound, and it has been shown that videos under two minutes get the most engagement — so don’t automatically assume that making video part of your strategy means a huge hit to your bottom line. Visit their blog for helpful tips and information for app development and learn how video can help you attract more engaged users.

Right now, online video accounts for half of all mobile traffic. There’s a good reason for that: we like video. It’s effective. It’s easy to engage with. It’s fun. And there’s no reason not to take advantage of those qualities! Whether you’re helping your existing users maximize their experience or drumming up excitement in new audiences, video should be one of your go-to tools.


The Three significant Technologies of Radar

Are you looking for the best location-based application that will also offer tracking services for your company? Well, Radar is the best location platform for mobile applications.

This application enables developers and marketers to add location context and tracking to their apps quickly by using a few lines of code. It also plays a crucial role in increasing revenue, engagement and improving the operations of a company.
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