Inbound Marketing, the art of being found by customers

inbound marketing

Inbound marketing meaning

Inbound Marketing is the art of finding customers without looking for them. Or rather, it is the art of being found by your potential customers.

Yes, you read that right; I used the term “art”. And I’ll tell you why right away. To do this, I like to quote a phrase I read online from the famous manager Guy Kawasaki which, translated, sounded something like this: “If you have more money than brains, you have to focus on Outbound Marketing. If you have more brains than money, then focus on Inbound Marketing”.

A strong statement, don’t you think? Maybe it may even seem a little offensive, vulgar. I don’t think that was the intention, rather I see a deep, genuine and convinced praise of Inbound Marketing.

Inbound Marketing is not the art of knowing how to get by, it doesn’t mean dealing with what you have but overturning the traditional concept of marketing. You don’t have to be the one to find a customer but he has to find you. Focusing on targeted keyword like best au online casino and create content for it.

What is Inbound Marketing?

Inbound Marketing is that set of strategies that focuses on creating quality content that can attract potential customers to your company or product in an almost natural way. Yes, because by aligning and harmonizing the content with the interests of your potential customers, it is almost natural to attract inbound traffic to your site. And it’s not about general traffic, but about qualified leads (leads) that can be converted over time. To do this, it uses all the most suitable tools made available by the Web.

A provocation, but not too much

It was once said that if an event was not mentioned in any newspaper, then it did not really happen. A provocation, of course, but one that could be perfectly valid even today. If a company is not on Google, does it really exist? If this company wants to do Inbound Marketing, then the answer can only be no. Does not exist.

Inbound Marketing, for a winning trio of aces

As I told you a little while ago, an Inbound Marketing strategy makes the most of all the tools that the web makes available to us by targeted keyword like real money online casino games, first of all our company website, but not only. Being found by your potential customers is only the first of the 3 steps which, in fact, are common to all Inbound Marketing strategies.

To attract potential customers

Setting goals

Getting Found

Getting leas

In short, the scheme is clear to you. But how do we successfully implement all three points that distinguish any truly effective Inbound Marketing strategy?

To attract potential customers, you have to do something (indeed, a lot) more than having a good website. That your business is equipped with a responsive website is a fundamental requirement, without which every other step is likely to be in vain.