How to Customize an Ad Manager Tool Based on Your Business Needs
When it comes to creating custom reports, an ad manager tool can help you out. With this tool, you can see which ads serve on which inventory and how much revenue they generate. You can also name your campaigns and create customized reports for them. Read on to learn more! How to customize an ad manager tool based on your business needs? Once you know your requirements, you can make the right choice for your business.
Using columns to name campaigns
If you’re a newcomer to an ad manager, you’ll likely be surprised at how quickly you can learn how to use the tool. You can quickly set up the columns you need and view results from the comfort of your dashboard. There are also a variety of performance views and metrics that you can choose from, including cost, clicks, and clickthrough rate (CTR). Using columns to name campaigns in an ad manager tool makes it easier to see what metrics matter most to you.
First, choose a unique campaign name and campaign ID to make your naming convention consistent. These two attributes help you identify which campaigns have performed the best in the past. You can also use the column name to describe additional campaign contexts, such as budget and start date. You can then choose a campaign name that is specific to your business. Make sure you choose a column name that matches the campaign name.
Column names should be short and descriptive. A long-term view of campaign performance is a good indicator of future performance. If you choose columns with a long name, it’s more likely that your audience will be more apt to click on them. Also, if you don’t want to name your campaign in all caps, remember that it doesn’t have to be a typo.
Using automated rules to manage ads
One way to make ad management easier is to create an automated rule that triggers when the frequency reaches a certain number. For example, if an ad set’s cost per acquisition (CPA) is $20, a rule that alerts you when the frequency reaches that level should be set. For ad sets with a higher CPA, setting a different rule may be appropriate. Alternatively, you can set one rule for each CPA.
Another useful rule is to pause underperforming ads. Most advertisers have a key metric that determines whether their ads are profitable or not, such as Return On Advertising Spend (ROAS) or cost per click. Automated ad management rules can help you avoid blowing up your ad budget. They also free up your time to focus on creative issues. And, of course, automation helps you scale faster. So, start automating your ad management today.
Another use for automated rules is to scale the highest-performing ads. For example, if an ad set’s CPA is lower than your maximum CPA, you can increase the bid by 10%. Once you’ve set up the rule, you can receive a notification and analyze your campaign results. If you see a significant improvement in CPA, you can increase your CPC in other areas of your account.
Using customizable reports to manage ads
Using customizable ad reports can be a great way to understand your ad campaign’s effectiveness. This report format allows you to easily compare results over different lookback periods and determine the most effective ads. In addition, you can create custom columns to track the most important metrics. It is also important to note that cost per result (CPR) does not always represent the total cost of your ad campaign. It simply represents the cost of achieving a particular goal.
You can select the metrics you want to analyze when setting up ads. Customized reports in ads manager allow you to choose various metrics to see how effective your ads are. Customizable reports can help you analyze performance and make better decisions about your ads. These reports also let you schedule exports so that you can backup data. You can also view a chart of the performance of each ad in detail.