Importance of user-generated content is growing day-by-day and several brands are focusing on using UGC in their marketing campaigns.
Instagram photos and videos are playing a huge role in creating UGC for brands. As half of the population is active on Instagram, it brings a big opportunity for brands to collect, curate, and showcase their UGC content on their website.
But how can you show this Instagram content on your website? Don’t worry, in this article we will talk about 4 different ways by which you can embed Instagram feeds on website in simple and easy ways.
4 Ways To Embed Instagram Photos and Videos
If you want to embed instagram feeds on your website but don’t have enough budget and don’t want to purchase tools to embed Instagram feeds, then Instagram official website is for you.
If you have come across any Instagram feed that is useful for your brand and business, then you can embed it by clicking on three dots above.
It is super easy to use Instagram to embed Instagram feed on your website. First click on the post, you will see three dots on the upper right corner of the post.
You will see various options to select from, click on the Embed Code Link.
Then you have to paste this link in the place where you want to insert that image.
Paste the embed code and your Instagram post will be there.
It is super easy to do this and no need for technical knowledge. But you may face some issues like you cannot use photos and videos without the permission of the content owner.
Also it is a time consuming process as you have to manually embed all the posts that you want to insert.
However, it is a simple process if you want a limited number of Instagram images or videos on your website. Instagram’s official website is an easy way to embed instagram feed on your website.
Social Media Aggregator Tools
If you want to embed multiple Instagram feeds on your website, you can use social media aggregator tools. It will effectively utilize user-generated content and engage the audience with your brand and business.
Big brands who want to develop trust in their customers use user-generated content and display it on their website, event walls, signage, and any other digital platform where they can connect with their customers.
User-generated content is highly important for building trust among your customers. People believe what other customers are saying, not what the brands say about them.
In order to generate such high quality content from multiple sources you have to do it by using social media aggregator tools.
According to me there are two best social media tools that I would like to recommend you, Taggbox Widget and Tagembed.
These tools are used by big brands to collect, curate, and display UGC content on their website.
Also both of these have simple interfaces which mean you don’t require any technical knowledge to use them.
With Taggbox and TagEmbed you can collect user-generated content from different social media platforms like Instagram, Twitter, Facebook, LinkedIn, Google, YouTube, and many more.
After you fetch UGC, you have the option to personalize feeds into your favorite themes, designs, color, fonts, etc. according to the style that matches with your website design.
Then you have a copy to embed the link and paste it into the website according to CMS.
In this you can collect multiple Instagram posts in less time and run it on your website that is helpful in engaging your traffic with what existing customers are saying about your brand and business.
If you want to save your time and don’t want to do the whole process then social media aggregators like Taggbox and TagEmbed are the perfect tool for you.
In case you have a WordPress website, you can also install plugins to embed Instagram photos and videos.
Another best wordpress plugin for UGC content is Taggbox, that you must try to fetch Instagram posts and embed them easily to your website.
Create your account, generate Instagram posts using hashtags, mentions, or accounts as per your convenience.
You can directly copy the embed link for the widget you have created and paste it into the Taggbox block.
This is the easy way to embed multiple Instagram feeds on your wordpress website.
If you just want to use one or two instagram pictures on your website, and don’t want to even copy embed links from instagram official websites or don;t have enough time and money to purchase social media aggregators then you can also take a screenshot of the instagram posts.
You can crop the images in the size which is appropriate for your website. Make sure to ask the permission of the owner of the post so that they do not claim you for using their images without their permission.
Now you know different ways to embed Instagram feeds on your website. You can use any of these ways to embed instagram feeds to your website.
However, if you have a big brand and large number of UGC over social media then using social media aggregator is the best option for you. It is a great way to create unique content for your brand and business website and it is also helpful in building trust with your customers.