Books to bolster your new tech business


Keeping yourself ahead of the game is so important in the technology sector. You’ve got to be innovative, informed, and aware of the trends.

At the same time, a business is a business, and needs the structure and environment to keep employees happy, regardless of your sector. If you are looking to start a new tech business, here are the best books out there for you to learn what you need from the best.

K. Kelly: The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The former executive editor of Wired magazine investigated how various tech trends will transform our way of life over the course of the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

How we live, work, and purchase is all set to be changed forever by upcoming technology, such as home virtual reality and manufacturing AI. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

E. Schmidt & J. Rosenberg: How Google Works

Google’s rise might well be the biggest success story of recent history, but how did they accomplish it? How Google Works was written by Google executives, Eric Schmidt and Jonathan Rosenberg, and offers an authentic view in the corporate strategy, workplace culture, decision-making, and management philosophy of the brand. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

E. Ries: The Lean Start-Up

A must-read for anyone venturing into the tech industry. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.

As your company grows, you’ll want to stay inventive, so this book is worth picking up.

E. Carmichael: Your One Word

Evan Carmichael started, grew, and sold his own biotech company…at just 19 years old.

Carmichael advises new start-ups on analysing their businesses with the aim of clarifying their goals. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

B. Stone: The Upstarts

Practical advice and real life business examples are the core focus of The Upstarts. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

This interesting read will offer you a route less travelled, a way to change the trend of your business sector. What can your business do to change the world?

R. Sisodia & J. Mackey: Conscious Capitalism

Does capitalism have a place in use at work? It’s a revolutionary concept, and one this book looks to tackle.

Your business’ success relies on how you treat employees and potential investors. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).

Keeping your workplace thriving and being aware of your business’ impact on the planet is critical to its success and growth.

I. R. Misner: Networking Like a Pro

This next book is aimed at new start-ups like yourself, so it’s a perfect choice. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Success goes hand-in-hand with networking. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

A. Ross: The Industries of the Future

Alec Ross’ work is here to keep you one step in front of the rest. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

As a senior advisor for innovation to Hilary Clinton, the former Secretary of State, Ross provides an insight like no other. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

P. Diamandis & S. Kotler: Bold: How to Go Big, Create Wealth and Impact the World

As a new tech business, you’ll want to give this three-part guide a read. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Then, you’ll find tips and trade secrets from Richard Branson and other successful business people, before the third part of the work. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.



These fantastic reads can help support your business with the power of knowledge.



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