Not All Marketing Strategies are for Everyone: How to Find the Tactics that Work for You


It is a mistake to think that every marketing strategy will work for every business. It is for this reason that marketing agencies exist after all. Because not only is your business unique, your customers are unique. You need to not only know how to communicate them, you need to know where to communicate with them. For some companies, this will be entirely online. For others, you might find that traditional marketing tactics actually benefit you best. That is why you need to create a marketing strategy for your company, and to do that, you should follow these easy steps:

  1. Who Are Your Customers and What are they Using?

The first step to devising your personalized marketing plan is to, of course, know who you are marketing to. Knowing your demographic is crucial for a number of reasons. For one, it allows you to better communicate with them. Secondly, it allows you to know what they use to communicate with. Is it their phones? Is it offline? Know where they are, so you can direct your marketing efforts more effectively.

  1. Never Underestimate the Power of a Local Focus

Local listings typically do much better than international companies. That is because when you advertise your business locally online, you have the benefit of search directories and maps. Adding your business to these websites can help boost you in Google’s page results, meaning that if someone searches for a mechanic in your town, you could be at the top of the list without a problem. The more local, the better.

How you advertise to your local community will differ as well. You could pick up a vehicle from a reputable Mini dealers Scotland and kit it out with your advertising, so that when your employees to go to work around town, your neighbors and potential customers will notice the colorful car and see your advertising. You’ll become a household name without any extra work. 

  1. The Limitations of Social Media Marketing

Social media marketing is not the same as it was before. For one, Facebook has recently declared that it will be showing its users more of what your friends and family are posting, rather than pages. This effectively means that, unless you pay for their advertising, you will see a decrease in engagement. Similarly, people have also become so used to and adept at dealing with advertisements. That is why you need to create a brand identity and communicate with users. Don’t expect an overnight success on social media, but do expect greater customer relations.

Know your audience, and know your strengths, but remember, at the end of the day the best marketing strategy in the world won’t be able to help you if your product or customer service is lacking. You want people to rave about you. You want to be recommended, because it is these personal connections that mean the most. It is the repeat customer that is most valuable. Be a great company, be a smart company, and you’ll have a smart company.