How to Promote an Online Store
Creating an online store is only a part of the equation. A new online shop is empty. Consumers are usually not yet familiar with your shop or the kind of products you are selling. For this reason, you will need to put some efforts towards promoting the store. To get regular customers, you must come with strategies that will work for your ecommerce store. Here are some of the ways in which you can promote your online store.
Starting A Blog
One of the best ways to promote your online store is to start a blog. Creating quality blog posts is an effective tool to establishing your products in the market, and including the relevant links back to your store. Quality blogs that are updated frequently will get more traffic from search engines. In turn, this helps in promoting your store indirectly through interaction with the consumers.
Newsletters and email marketing are another effective way of promoting your online store. You can create a database with email lists of your ecommerce website visitors, and send them occasional emails with information about your store. One way of achieving this is sending out newsletters or offers on a weekly basis to your subscribers. This reminds your customers about your online store. It is even easier if your online store is in Offerer platform. The Offerer platform offers many tools for advertising your online store from email marketing to SMS notifications.
Collaborating with Other Bloggers
Another way of promoting your online store is contacting other bloggers and having them publish content about your shop on their blogs. Do a research on the market where your products fit in. Then, reach out to bloggers with the largest following and who write about products related to your industry. Tell them why you love their blogs and explain why you feel your product would be a great fit for a review on their blog. Provide them with samples of your products for free and give away for their audience. This will attract traffic from the readers through their review of the product.
Advertising on social media
Social media advertising offers a great platform to advertise your business and products. Building a network and followers in social media may take a long time, but it will be worthwhile in the long run. Social sites like Twitter, Facebook, Instagram, Pinterest, Google+ or YouTube allow businesses to interact directly with customers. Your online shop can benefit from this interaction by providing product information to customers. It is also a great way of getting feedback from customers, and finding out what works best in your niche.
Providing offers on a regular basis
Providing offers on a regular basis can attract new customers while retaining existing ones. Offers can be in the form of discounts, coupons, sales packages, giveaways and contests. It can also be a great way of driving web traffic to ecommerce website. Customers are more likely to recommend your store to their friends and family during sale period.
Guest blogging on other websites
Guest blogging increases the exposure of your e-commerce to a wider audience. Writing quality blogs is time consuming. The stakes are even higher when writing for another blog. You want to make sure that your posts are getting enough traffic. High-quality posts will increase traffic to your website leading to more sales.
Optimizing product names and descriptions
Product name and descriptions can enhance online presence of your e-commerce store. Be creative, straightforward and come up with unique product names and descriptions, so that customers can find them easily. Use keywords in your descriptions to describe exactly what the customers are looking for.
Using Google Ads
Google Ads are an effective tool in advertising your products to specific audiences. You can place Ads in Google search results or in websites that run Google AdSense. It is highly targeted based on the optimization of the keywords used by the consumers. The search engines try to match your ad with customers interests using systems like Ad Rank. It is a cost-effective method that attracts more sales at a profitable margin
These can be in the form of influencers who you can endorse your product and advertise your products on their social media platforms. Another option could be the use of mainstream media such as television, radio, and magazine adverts. These adverts serve the purpose of informing your customers about your store.
Which way is for you
These are ways to advertise your store. Remember that you are the one that has to choose the right way and fit strategy to your clients and budget. You must understand clients where and why they buy and use the best strategy for your business.