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7 Types of Social Media Content That Will Drive Engagement

social media content

Social media has become an indispensable platform to reach out to customers and grow your business. It’s not always easy to come up with content that people will want to share and engage with, but it’s definitely worth the effort in the long run. If you’re looking for inspiration to create new social media content, here are seven types of content that almost always perform well when posted online.


1) Give your followers exclusive access

This type of content may seem like a no-brainer, but it’s a good idea to actually ask your followers for their email address before giving them exclusive access to something. Social media is inherently social, but your followers don’t always feel as though they have much control over your content; by asking for their email address, you can give them that feeling.


2) Share information everyone can use

Share information everyone can use. Some social media experts refer to one-way sharing as broadcasting, while discussions that lead to engagement and action are referred to as two-way conversations. Know when and how to use both strategies.


3) Offer deals and discounts

You don’t need an app or a gourmet meal to get people talking about your business. On social media, an offer is what you make it and everything from discounts and deals to giveaways or special packages can influence consumers to check out your company page. After all, according to marketing-analytics firm Custora, 69% of shoppers prefer promotions over organic posts and free shipping (versus 50% three years ago). Sometime casinos like casinoroo online casino offer great deal for their user as well.


4) Showcase your expertise in a different way

In addition to content geared toward acquiring new followers, you should also be producing social media content that’s designed to deepen your relationships with existing fans. Your followers want more than just your best thinking; they also want to get to know you on a personal level. Showcasing your expertise in a different way—by answering readers’ questions, conducting interviews, and participating in conversations—will help establish you as an authority and generate genuine interest in what you have to say. You can find entertainment and playing tips in best ca online casino page.


5) Encourage users to interact with you

One simple way to ensure social media success is to encourage your users to interact with you and one another on your platform. This will encourage them to spread your brand’s message, which can influence others. Encourage users to post images, respond to questions, tag other users in posts and join discussions. The more interactivity you have on social media, typically, the better it performs in terms of engagement and reach.


6) Come up with unique contests or questions

One way to produce interesting and engaging content is to come up with unique contests or questions and then post them on social media. Here are a few ideas for getting started: Host a caption contest by posting an image with a blank space in it and asking people to add a humorous caption for your followers to vote on. Or you can offer prizes (real or virtual) for whoever comes up with an inventive response.


7) Promote others

Promoting others is a great way to get your content in front of new people. You don’t need thousands or even hundreds of followers to see results; a few dozen or less will do just fine for making some quick and easy connections that could lead to cross-promotion, collaborations, and more.



Of course, you can’t and shouldn’t take a one-size-fits-all approach to social media content generation. But by reviewing each post through these seven categories and asking yourself, Does my content fit into one of these buckets? you can influence consumers to interact with your social media efforts. If not, why not? What type of content would be more appropriate? Think about what types of content your customers are looking for and tailor your posts to suit their needs.