There is so much competition out there between apps these days since they have become so incredibly popular, that it is crucial to market your app right if you want to make those all-important sales. There are thousands of apps for everything you can think of and making sure that yours stands out in the crowd is no mean feat.
With the right marketing strategy, you can significantly raise the profile and visibility of your app so that people are aware of it and rushing to download it. Targeting is an important part of app marketing as it involves being aware of who your app is for and how you can reach those specific people.