If you ever Google the phrase “Is SEO dead?”, you will see some 44 million references which will tell you that SEO is far from being dead. But SEO has changed so dramatically that the optimizers should think of it less as a marketing strategy and more of a branding play. Even if you’re not sure of where SEO will lead you, you should be sure that organic search optimization will never be dead. In fact, SEO is an inseparable part of an online business, without which it is tough to reach out to the target audience. Nowadays, almost every business firm opt for effective SEO by hiring some of the best specialists in the market. If you too wish to go through the valid reasons behind optimizing your website, here are some that you may check out.