If you ever Google the phrase “Is SEO dead?”, you will see some 44 million references which will tell you that SEO is far from being dead. But SEO has changed so dramatically that the optimizers should think of it less as a marketing strategy and more of a branding play. Even if you’re not sure of where SEO will lead you, you should be sure that organic search optimization will never be dead. In fact, SEO is an inseparable part of an online business, without which it is tough to reach out to the target audience. Nowadays, almost every business firm opt for effective SEO by hiring some of the best specialists in the market. If you too wish to go through the valid reasons behind optimizing your website, here are some that you may check out.
- It still works wonders and is never going to die: Firstly, the techniques which are employed to enhance SEO still work wonders and as according to Google, the techniques are sound and effective. As long as you’re concentrating on concentrating on optimal user experience, you will always be awarded with organic traffic and higher positioning. And based on the ways in which search engines are developing currently, this won’t ever die in the near future. Hence, whenever you set up an online business, you have to opt for SEO to increase your visibility.
- SEO is cost effective: If you compare SEO costs with that of the other related forms of online marketing like social media marketing or PPC advertising or lead purchasing, you will see that the former offers you with good ROI. Organic SEO as compared to PPC and social media will always remain the foundation of online presence.
- Search engines occupy a huge market share: Reports reveal that more than 85% customers nowadays check online reviews before making any purchase and this is a number which is only going to increase. It won’t be long when almost everyone will be searching online products before buying them. Do you want such host of users to locate your business in the crowd? Without organic SEO, users will have a hard time in locating you and they will instead find their competitors.
- Not having good content can be damaging: With every algorithm update, Google changes the way it looks at websites. All those things which were not there previously will suddenly be given more importance in terms of rankings. Hence, if you don’t have a good and worthy content profile spread out over at least a few months, this can have a potentially bad impact on your business. Remember that content is something that Google values always and it always have value for it.
Hence, if you’re about to choosing SEO specialists, you should take into account the above mentioned reasons to have SEO. Without effective organic SEO, it is almost impossible to stay afloat in this tough competition and create your niche.