It can take years to build up a positive reputation, delivering a consistently good service to your clients and customers. Earning their trust is hard work, particularly online where people are able to get to know everything. Unfortunately, it can happen that you have worked at your reputation for years, and a single disgruntled customer can undo all your hard work in a matter of minutes by posting a negative review.
This is why every business needs to focus on proper review management techniques. Destroying a reputation is all too easy and it often happens in a very unfair way, with people posting false comments. Businesses must therefore have a number of strategies in place to ensure their reputation is always a positive one.