In recent years there has been a sudden growth of influencer marketing, namely marketing through the targeting of key individuals (or groups of individuals) as opposed to a broader demographic. Have you ever watched a video in which some perky faced millennial shows off the latest thing they’re fascinated about? Such as a product from a chain store, the latest movie, or a particular brand of clothing? That’s influencer marketing. By targeting key influencers, influencer marketing agencies hope to reach a wide audience with less investment through utilizing word of mouth (WoM) over the internet.
