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Five Ways You Can Build and Better Your Brand on Instagram

Instagram is a popular social media platform and an important digital marketing tool that your business should use to optimize your brand. There are numerous fun and creative ways to build and improve upon your brand using Instagram.

As one of the most popular social media platforms, Instagram is used by the largest businesses in the world. Whether they are trying to keep previous customers enticed or are trying to reach out to new customers, Instagram is an excellent tool for all companies. Although large companies utilize Instagram, your business does not need millions of followers to reap Instagram’s marketing benefits. Every company can use Instagram to augment their brand. Here are five tips to get you started: Keep Reading


What Is More Important – The Quality Or Quantity Of Social Media Audience?

With organic reach in most social media platforms on the dip, it is possible for a business to think that the more numbers of fans they have, the better their business is doing. While this may look true if taken at face value, it is necessary to dig deeper to see the real state of a business with such followers.

You may have many fans, following or liking your posts, but do not take action, such as sharing, contributing to the discussion or so. They are just there, and may never buy from you as well. In this case, you may want to ask, am I really targeting the right group of audience?
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The Fundamentals of Website Security: A Guide For Ecommerce Retailers

Online businesses are easy targets for cyber criminals. However, there are ways in which you can protect your business. Use this guide to make sure that your business’ information is always safe.

A myriad of financial information is being uploaded onto the Internet on a daily basis. No matter the size of these e-commerce sites, they can attract illegal opportunities. Investing in website security is a necessity before you get started on your own e-commerce project. Here is a list of information that is crucial for you to know about website security:
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data communication

Meet The Growing Demand For Encrypted Communications

Since the early days of digital communications, email has been the preferred method of communications for business, government, and individual consumers. However, people are beginning to realize that email may not always be the ideal way to communicate when they’re dealing with sensitive information, thanks to the high-profile leaks that seem to happen year after year in both public and private sectors. The fact is that emails are sent in plain text and they can be read by just about anyone without the sender ever finding out, especially if they’re sent over an insecure WiFi connection. BlackBerry remains the smartphone of choice for many government and corporate offices as the most secure and business-minded mobile on the market, PGP Encrypted BlackBerry devices are still the benchmark for secure global communication.
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Great Apps Students Need to Download

Studying is difficult, time consuming, challenging, and yet wonderful and rewarding. In today’s world, we spend an increasing amount of time on our smartphones or tablets, always downloading the latest apps to entertain, organise or make our lives easier. Here are the best apps all students should have on their devices.
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The Top Jigsaw Games for iOS

There’s just something so comforting and relaxing about taking out a jigsaw puzzle and working on it with the family. Maybe you’ve gone the extra mile and purchased custom made puzzles with pictures that are near and dear to you. While these custom jigsaw puzzles offer hours’ worth of fun at home, they aren’t exactly something you can take with you. Not to worry as we’ve put together a list of the top jigsaw games for your iOS device, so you can enjoy them no matter where you are.
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What will the Future of Employee Engagement be Like?

Employee engagement has been and continues to be de rigueur within business at present. Most companies have now gotten smart to the fact that employee engagement means profitability for the business. Furthermore, an engaged employee, by extension, is a happy and generally loyal employee, meaning turnover is reduced and initial training is also minimized, adding to further increases in profit. It’s a win-win situation for both employer and employee alike.

But with rapid developments in business models and management structures, how we recognize and measure employment engagement is becoming increasingly varied. Engagement has never been an exact science and needs to adapt to the changes in business large and small.

Below is a selection of emerging trends in employee engagement that are likely to be used more and more through many industries over the next few years.

1. Leadership

Gone are the days of the managerial dictator. Reports indicate that inspirational managers have a tendency to produce engaged employees. As a result, leadership development is far more focused on producing ‘authentic’ managers who are ever present, lead with integrity and show empathy to their workforce. The stick is no longer an effective tool in contemporary leadership for while work may be completed, engagement in tasks will be down due to resentment from the employee.

2. Increased Employee Feedback

Building on the presence of managers is frequent feedback. If managers are to be working more directly on ‘the shop floor’ then they need to be offering effective feedback to motivate and encourage greater engagement with tasks. The inspirational manager does not simply say hello and ‘is everything going okay?’ The inspirational manager offers critical feedback that points out both the strengths and weaknesses in an employee’s work.

This type of feedback is not offered as a token gesture at a predetermined meeting, but frequently and immediately, focusing on whatever aspect of work the employee is working on at that time. It gives the employee motivation and opportunity to focus on small part of their job and ensures engagement.

3. Engagement Outsourcing

As employee engagement becomes a greater focus for many companies both large and small, we have seen an increase in the number of companies and services available to help maximize engagement within the workforce. For example, is a company specializing in tailored surveys that enable companies to retrieve vital data from their employees. With expert consultation, you are guaranteed to know what you need to do in order to increase employee engagement.

4. Work/Life Balance

We no longer live in a world where jobs have to be carried out between the hours of nine to five. Office hours are a thing of the past, which means businesses are now in a position to become more flexible with the way in which their employees work. Giving your workers the opportunity to fit their job around their lives means that many will be able to work at a time that suits them. Thereby increasing commitment to the company and engagement in their work.

Business continues to change year after year, as does competition and demand, but the need for employees will always remain. By ensuring the engagement of your workforce you can guarantee that your business is far more likely to survive and flourish.

Matrix Data

5 Industries That Are Most Vulnerable to Data Breaches

Today’s modern society has a new challenge that has recently expanded in its complexity. This new challenge for many businesses today is to continuously combat the growing issue of data security online. There are many industries that struggle with keeping up with the changing technologies of cybersecurity. The good news is that many of these industries are working hard to combat this problem and keep customers’ and stakeholders’ information private and secure. Here are the five industries that are most vulnerable to data breaches.
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