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branded search

Branded search: The bread and butter of PPC

For the new business, it’s a form of advertising that’s certainly difficult to get up and running. However, for any established brand out there, few would disagree that branded search is the bread and butter of PPC.

In fact, some brands are happy to make a loss on their non-brand search; such is the power of their brand.

For those of you who are not aware of the benefits that this form of PPC brings, let’s take a look at them in detail through the course of this guide.
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marketing

Not All Marketing Strategies are for Everyone: How to Find the Tactics that Work for You

It is a mistake to think that every marketing strategy will work for every business. It is for this reason that marketing agencies exist after all. Because not only is your business unique, your customers are unique. You need to not only know how to communicate them, you need to know where to communicate with them. For some companies, this will be entirely online. For others, you might find that traditional marketing tactics actually benefit you best. That is why you need to create a marketing strategy for your company, and to do that, you should follow these easy steps: Keep Reading

marketing

Is Affiliate Marketing Still an Effective Marketing Tool for Niche Businesses?

Affiliate marketing is nothing new. It has long been a tool to reward businesses and savvy marketers, particularly niche businesses. Agencies such as Eventige understand the difficulties of marketing niche businesses such as e-cig businesses. There are limits to what you can do to promote your products, so it pays to look at all your options before you create a marketing strategy. In this article, we are going to look at whether affiliate marketing is worth trying for a niche business. Keep Reading

marketing

What Technological Strategies Should I Integrate Into My Company’s Strategic Plan?

If you run a company and have recently realized that the systematic implementation of customized technological strategies could take your organization’s level of success to a new height, it’s time to begin making individual and institutional changes. Start incorporating some or all of the following tech-based tips into your company’s strategic plan so your organization can begin to thrive in a new way:
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customer

4 Ways To Get Your Customers To Act

Unfortunately, your customers may not be inclined to take action, even if you have a desirable product or service. Part of the challenge in business is connecting with consumers and learning more about what causes them to make a purchase.
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seo

The Main SEO Benefits of Having a Mobile Responsive Site

Many web developers and business owners now rely on SEO (Search Engine Optimization) to go about their business. Without it, they are sitting ducks in an industry which is sure to be competitive regardless of the audience they serve.

An excellent search engine presence is ultimately the difference in being an online success or failure. One of the key aspects of a good SEO campaign is having a website that is mobile friendly and easy to navigate, and here are the main benefits having one provides. Keep Reading

seo

Appreciating the Benefits of Quality Digital Marketing Services

About a decade ago, marketing had a very different meaning to what it is now. This is not to imply that the definition of marketing has changed, but the various aspects entailed in marketing have grown many folds. With ushering in of the new industrial revolution, digital marketing has now become mainstream. If you are therefore planning on running a digital marketing campaign, it is critical for you to find a competent and trusted marketing agency for the job.
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