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marketing

What Technological Strategies Should I Integrate Into My Company’s Strategic Plan?

If you run a company and have recently realized that the systematic implementation of customized technological strategies could take your organization’s level of success to a new height, it’s time to begin making individual and institutional changes. Start incorporating some or all of the following tech-based tips into your company’s strategic plan so your organization can begin to thrive in a new way:
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4 Ways To Get Your Customers To Act

Unfortunately, your customers may not be inclined to take action, even if you have a desirable product or service. Part of the challenge in business is connecting with consumers and learning more about what causes them to make a purchase.
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seo

The Main SEO Benefits of Having a Mobile Responsive Site

Many web developers and business owners now rely on SEO (Search Engine Optimization) to go about their business. Without it, they are sitting ducks in an industry which is sure to be competitive regardless of the audience they serve.

An excellent search engine presence is ultimately the difference in being an online success or failure. One of the key aspects of a good SEO campaign is having a website that is mobile friendly and easy to navigate, and here are the main benefits having one provides. Keep Reading

seo

Appreciating the Benefits of Quality Digital Marketing Services

About a decade ago, marketing had a very different meaning to what it is now. This is not to imply that the definition of marketing has changed, but the various aspects entailed in marketing have grown many folds. With ushering in of the new industrial revolution, digital marketing has now become mainstream. If you are therefore planning on running a digital marketing campaign, it is critical for you to find a competent and trusted marketing agency for the job.
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Female Vlogger

Influencer Marketing — Are You Ready to Be the next Big Thing?

In recent years there has been a sudden growth of influencer marketing, namely marketing through the targeting of key individuals (or groups of individuals) as opposed to a broader demographic. Have you ever watched a video in which some perky faced millennial shows off the latest thing they’re fascinated about? Such as a product from a chain store, the latest movie, or a particular brand of clothing? That’s influencer marketing. By targeting key influencers, influencer marketing agencies hope to reach a wide audience with less investment through utilizing word of mouth (WoM) over the internet.
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9 Things Beginners Need to Know About Link Penalty

Every website is in the race to reach the highest search engine ranking possible to generate more traffic. With the tough competition, the beginners are having a hard time competing in the big leagues and hence resorting to link-building tactics that are continually violating the strict guidelines set by Google. However, there’s forgetting one important thing: Link Penalty. Keep Reading

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Five Ways You Can Build and Better Your Brand on Instagram

Instagram is a popular social media platform and an important digital marketing tool that your business should use to optimize your brand. There are numerous fun and creative ways to build and improve upon your brand using Instagram.

As one of the most popular social media platforms, Instagram is used by the largest businesses in the world. Whether they are trying to keep previous customers enticed or are trying to reach out to new customers, Instagram is an excellent tool for all companies. Although large companies utilize Instagram, your business does not need millions of followers to reap Instagram’s marketing benefits. Every company can use Instagram to augment their brand. Here are five tips to get you started: Keep Reading

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What Is More Important – The Quality Or Quantity Of Social Media Audience?

With organic reach in most social media platforms on the dip, it is possible for a business to think that the more numbers of fans they have, the better their business is doing. While this may look true if taken at face value, it is necessary to dig deeper to see the real state of a business with such followers.

You may have many fans, following or liking your posts, but do not take action, such as sharing, contributing to the discussion or so. They are just there, and may never buy from you as well. In this case, you may want to ask, am I really targeting the right group of audience?
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