Browse Category

Apps

mobile apps

Maximize Engagement With Video

Did you know that 72 hours of video are uploaded to Youtube every 60 seconds? Or that more video content is uploaded every 30 days than the major U.S. television networks have created in 30 years? How about that half of all video content is viewed on mobile?

Now more than ever, video plays an important part in any marketing or engagement strategy. Its ability to deliver complex information efficiently is unparalleled, and the uptick in viewers’ information retention is enormous: according to Wordstream, viewers retain 95% of a message when it’s delivered via video versus only around 10% when a message is just text.

User engagement is one of the largest hurdles to be overcome when developing, launching, and running a mobile app. With literally millions of apps to choose from between Google Play and the Apple App Store, getting users’ attention is crucial. And even when people do choose your app, Localytics has found that 20% of apps are used only once. Your app might be innovative, crisp, and well-executed, but it all means nothing if nobody chooses to use it more than once or twice. That’s why harnessing the power of video to communicate the value of your app is so important: any savvy marketer will tell you that it’s cheaper to retain existing users than it is to acquire new ones, so video represents the most potent bang for your buck when it comes to reminding users of all that your app has to offer. Using video in combination with other strategies, such as in-app messaging or marketing on social media platforms will help you educate your existing users as to the different benefits that will come from using your app, keeping them happy and engaged.

video engagement

When you make the decision to begin work on a mobile app, one of the best choices you can make is to find a mobile app developer to incorporate video in diverse ways from the beginning. Go with developers who will engage with the entire process of your app’s development, from design straight through to launch, rather than just the initial development phase.

App development agencies like Toronto’s Guaraná Technologies, for example, pride themselves on being involved in every step of building a successful app for their clients — meaning that they better understand what your app can deliver to users, and will be perfectly positioned to help leverage the potential of video to attract a user base and drive buzz. Your videos don’t need to be big-budget Hollywood productions, either. Eighty-five percent of videos viewed on Facebook are viewed entirely without sound, and it has been shown that videos under two minutes get the most engagement — so don’t automatically assume that making video part of your strategy means a huge hit to your bottom line. Visit their blog for helpful tips and information for app development and learn how video can help you attract more engaged users.

Right now, online video accounts for half of all mobile traffic. There’s a good reason for that: we like video. It’s effective. It’s easy to engage with. It’s fun. And there’s no reason not to take advantage of those qualities! Whether you’re helping your existing users maximize their experience or drumming up excitement in new audiences, video should be one of your go-to tools.

mobile-phone

The Three significant Technologies of Radar

Are you looking for the best location-based application that will also offer tracking services for your company? Well, Radar is the best location platform for mobile applications.

This application enables developers and marketers to add location context and tracking to their apps quickly by using a few lines of code. It also plays a crucial role in increasing revenue, engagement and improving the operations of a company.
Keep Reading

apps

5 Apps Every Electrical Engineer Needs

Whether it be crushing high scores or exposing fake news on your Facebook feed, there’s no doubt that mobile apps have made a significant impact on the way we live our daily lives. There are also a plethora of apps developed to specifically to make your job as an engineer easier and more efficient.
Keep Reading

hawaii

Interesting and Unsettling Facts About Ouija

There are plenty of people out there in the world who enjoy exploring the unknown. Whether taking a dive into the depths of the ocean or wandering into the lush mysteries of the jungle, certain people love to follow their own curiosities and impulses. If you are one such person, then it stands to reason that you have tried your hand at using a Ouija board over the years. People with adventurous spirits tend to play with this game as it offers a real opportunity for players to connect to the spirits and voices of the afterlife.

Keep Reading

app

Why Cloud Migration Makes Sense for your App

Over the past decade, the cloud has become a rapidly expanding technological phenomenon that is quickly becoming a popular tool in the software industry. It’s a type of computing that provides shared resources and data to systems connected to the cloud environment. As an application creator, you’re likely curious about what cloud computing can do for you, or why you should even consider migrating your app to a cloud service.
Keep Reading

apps student

Great Apps Students Need to Download

Studying is difficult, time consuming, challenging, and yet wonderful and rewarding. In today’s world, we spend an increasing amount of time on our smartphones or tablets, always downloading the latest apps to entertain, organise or make our lives easier. Here are the best apps all students should have on their devices.
Keep Reading

puzzle game

The Top Jigsaw Games for iOS

There’s just something so comforting and relaxing about taking out a jigsaw puzzle and working on it with the family. Maybe you’ve gone the extra mile and purchased custom made puzzles with pictures that are near and dear to you. While these custom jigsaw puzzles offer hours’ worth of fun at home, they aren’t exactly something you can take with you. Not to worry as we’ve put together a list of the top jigsaw games for your iOS device, so you can enjoy them no matter where you are.
Keep Reading

photography apps

Best Photography Apps

Today’s modern phones come with some awesome cameras attached. The camera in your new iPhone is probably better than an expensive digital camera from a few years back. To make sure you are getting the most out of your smartphone’s camera; check out our list of the bets photography apps.
Keep Reading

apps

Reasons Your Business Should Shift From Paper Forms to Mobile Forms

If you are a business owner, whether big time or small, it comes a time where adoption of new technologies is crucial.  Technology has proven to be one of the most convenient, easiest and cheapest ways to do sales and marketing for your business. Mobile devices are the essential tools when it comes to digitally upgrading your business, as they have become a tool that most, if not all business owners, need to have. When it comes to comparing between business mobile forms and paper forms, the latter holds more ground. Below are some of the reasons why you should opt for mobile forms as compared to paper forms.
Keep Reading

photo app

Photo Management Apps Every Designer Needs

Apps are making our lives a lot easier, regardless of whether you’re hanging out with your friends via Facebook, or trying to come up with a quality business team. One profession that stands out in the crowd of its peers, in terms of app dependency is definitely design and every designer knows what type of apps is the most demanded on the market – photo management apps. We’ve rounded up a list of these apps for your convenience.
Keep Reading