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home-office

4 Reasons To Take Time Off Work

Work can easily become our main focus in life. Although it is clearly important, it shouldn’t be everything, and if it becomes the only thing we think about, then it might be time to step back and reassess. Sometimes it becomes absolutely essential to take a break from work for other reasons, and as soon as you feel that you are no longer as productive or efficient as you once were, you might want to use up some vacation days. Here are some of the reasons to do this.

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id_card

The Best Security ID Card Software for Your System

Choosing the right software to fit your security ID card printing system can be a challenge – especially after you’ve already taken the time to pick out the perfect printer and accessories. In both situations, it’s always a good idea to get some help from security solutions experts who can provide everything you need to know about ID card printers and the software required to run them. In the meantime, if you want to get a basic overview of a few different criteria that might help you decide, then you’ve come to the right place!

Mac Versus PC

Before you even think about what you want to achieve with your security ID card printing software, you’ve got to be sure that the software package you purchase will be compatible with the computers you use at your place of work.

While Windows computers are far more common for home users, Mackintosh computers are still preferred by professionals in many industries – so it makes sense that at least some security ID card printers are built for Mac users. If you’re a Mac user, then you probably already own one of the 5 Mac compatible ID card printer systems that are currently widely in use, which include the DTC1250e, the Fargo HDP5000, the Fargo DTC4500e, the EvolisZenius, and the Evolis Primacy ID card printing systems. In that case, you’ll need Mac compatible software to match, such as Secure ASP CardPresso ID card design software.

Security and Design

First and foremost, the security ID card software that you’ll use with your new printer should allow you to design and print the type of security cards that you need for your business. Since the printer takes care of most of the work regarding security features, your main concern should be that the designing tools are easy to use and are able to accommodate the types of cards used by your security ID card printer.

A Range of Software Options

No matter the brand, security ID card software tends to be offered in different editions depending on price range and how many features you’re interested in utilizing. At their most basic, these programs only offer minimal control over design and limited other capabilities. At their most advanced, security ID card software can come equipped with complicated professional-standard graphic design software and other useful features, such as unlimited record keeping, personnel database capabilities, security technology encoding, face-finding photo features, and more!

Advanced Designing Features

An employee with exceptional design skills will be able to put a basic software edition to its full potential in crafting surprisingly nuanced ID cards; however, usually it’s a better idea to match your software capabilities to the level of security ID card printer that you’ve purchased.

If you haven’t purchased a security card ID printer yet, then you might also consider inquiring to your security solutions provider about whether they offer complete security systems, which can help make the entire process easier on the consumer.

Finding the right design and employee management software to suit your security ID card printing system will depend on the needs of your company. If you’re looking for a good software package for starters, go with CardPresso, or better yet, contact your security ID card distributor for further advice!

customer

A guide to connecting to your customers with colour

Making an impact with the visuals of your marketing piece, be it a pull up banner or a brochure,will determine the success of your campaign. Colour and design go hand in hand — and according to studies, each hueevokes a different emotion, which could beanything from urgency to trust. Considering some experiments imply that colour can dictate how long we are able to remember an offer, it’s clear knowing how to use in marketing is important.

 

Want to learn more? If so, take a read through our marketing colour psychology guide for tips…

 

Use colour in campaigns to communicate emotionally

Colourhas long been linked to psychology, but more recently colour has been connected to industries such as marketing and interior design.An experiment commented on by Canberra-based, Content Group, found that 90% of snap decisions about products are based on colour only.

 

Does your business target a more female or male dominated audience? If so, a study published in the Journal of Retailing found that malesthink that sales are greater in value when promoted in red rather than black. Conversely, fewer women believed the same. Also, purple was considered a second-favourite colour for female respondents in a colour study while it was the second-least favourite among males. Equally, women prefer softer hues, while stronger shades are the hue-of-choice for men.

 

Colour psychology demonstrates that you can aim to generate a bigger a response if you use colour wisely.Use yellow to catch the eye of a passer by in your store window and red to signify discount prices — this is because, apparently, red evokes ‘urgency’ and indirectly encourages you to act fastand so, is good to boost a sale. Red and yellow are warm shades, and according to an experiment, warm colours are better at staying in a person’s mind than cool colours (such as blue). Could you use warm oranges, reds and yellows to keep your brand logo or newest promotional offer in the mind of someone driving by one of your billboard ads?

 

Consider blending colours together as another useful tactic when it comes to your designing a new campaign. Another study found that opposingcoloursenhanced readability levels — vital if you want your pull-up bannersto remain readable from a greater distance than usual.

A personal understanding of colour can be enhanced from experiences and culture according to Art Lovers Australia. Although this may be true and not all consumers will be affected in the same way, colour psychology has been researched multiple times and is worth bearing in mind to boost your future campaigns.

Successful brands and colour

Around nine out of ten shoppers claim a colour is a major reason for buying and that colour boosts the ability to recognise a brand by approximately 80%, states research compiled by Kissmetrics.

 

Here are some examples of the successful brands andthe emotions associated with the colours they employ:

 

Colour Effect Logo
Yellow Hopefulness and warmth [yellow tail] and McDonalds
Green Growth and relaxation Starbucks and Spotify
Pink Romance and femininity Barbie and Very
Purple Creativity and intelligence Cadbury and Hallmark
Black Power and luxury Chanel and Adidas
Orange Confidence and happiness Nickelodeon and Fanta
Red Energy and excitement Coca Cola and Arnott’s
Blue Trust and safekeeping Facebook and hp

 

Starbucks provides a good example of a strategic approach, by choosing green and evoking relaxation in their coffee houses. And has Arnott’s got it right by evoking excitement to encourage its consumers to by its treats, like Tim Tam? Perhaps, and you could do the same. According to June Mcleod, author of Colour Psychology Today: “One of the greatest assets and one of the easiest ways to sway decision or attract an emotive response — or alienate a consumer — is through colour.”

 

Is colourresponsible for brand identification? Eight out of ten people believe so.Take a look at the colour red and the power Coca Cola has had with it, even changing the colour of Santa Claus!To help customers build familiarity with your brand, make sure your logo reflects what your offer and the persona you want to adopt.

Inject some colour into your marketing strategy, it’s never too late

Danish beer company, Carlsberg, rebranded itself perfectly. Opting to use mainly white in its Carlberg Export packaging and altering its once-green bottles to brown, Carlsberg enjoyed a sales increase of 10% in just 12 weeks.

 

A few highlights to driving success with colour?

  • Use red and yellow to grab attention.
  • With onlyseven seconds to make a bold first impression, use opposing colours to boost clarity and readability.
  • Think about if you sell to mainly men or women and remember the above research about different colourperceptions…
  • Determine how you want to be recognised as a brand and tweak your campaigns accordingly —include orange to inject fun into your ads or use sleek black to infuse your promotions with an air of luxury.

 

Hopefully you’re now convinced about the power of colour and ready to boost your marketing success today!

 

Sources:

http://journals.sagepub.com/doi/abs/10.1177/0258042X1103600206

https://www.sciencedirect.com/science/article/pii/S0022435913000031

https://neilpatel.com/blog/color-psychology/

https://www.ncbi.nlm.nih.gov/pubmed/2235253

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4347302/

https://www.businessinsider.com/only-7-seconds-to-make-first-impression-2013-4?IR=T

work_look

Solutions for Managing A Setback At Work

Life is full of unexpected turns of events that you don’t always see coming. However, you’ve got to learn to manage them and keep going.This can especially be the case in your place of employment. There are likely to be challenges that you’re going to encounter on a regular basis. It could be anything from not doing so well on a project to having to take unexpected time off because you aren’t feeling well. The good thing is that there is always a way to get back on track no matter what the setback is. See solutions for managing setbacks at work below.
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marketing_strategy

Colour psychology and marketing strategies

Colour can massively influence the success of a marketing campaign. According to multiple scientific and psychological studies, each shade creates a different emotion in the viewer — from urgency to buy now, to trusting in a brand. With other experiments suggesting that colour can determine how long we can recall an offer or brand logo, it’s clear that being colour-savvy when designing a marketing campaign is essential.
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10 Ways To Get Your Startup Funded

The biggest roadblock that most entrepreneurs come across when it comes from turning their gem of a business idea into a multimillion-dollar diamond is funding.

Unfortunately, it’s very rare that you’ll find a rich investor just waiting in the wings to give you the money you need to get your startup off the ground. It takes hard work, perseverance and more than a little bit of creativity to start a business.
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mobile apps

Maximize Engagement With Video

Did you know that 72 hours of video are uploaded to Youtube every 60 seconds? Or that more video content is uploaded every 30 days than the major U.S. television networks have created in 30 years? How about that half of all video content is viewed on mobile?

Now more than ever, video plays an important part in any marketing or engagement strategy. Its ability to deliver complex information efficiently is unparalleled, and the uptick in viewers’ information retention is enormous: according to Wordstream, viewers retain 95% of a message when it’s delivered via video versus only around 10% when a message is just text.

User engagement is one of the largest hurdles to be overcome when developing, launching, and running a mobile app. With literally millions of apps to choose from between Google Play and the Apple App Store, getting users’ attention is crucial. And even when people do choose your app, Localytics has found that 20% of apps are used only once. Your app might be innovative, crisp, and well-executed, but it all means nothing if nobody chooses to use it more than once or twice. That’s why harnessing the power of video to communicate the value of your app is so important: any savvy marketer will tell you that it’s cheaper to retain existing users than it is to acquire new ones, so video represents the most potent bang for your buck when it comes to reminding users of all that your app has to offer. Using video in combination with other strategies, such as in-app messaging or marketing on social media platforms will help you educate your existing users as to the different benefits that will come from using your app, keeping them happy and engaged.

video engagement

When you make the decision to begin work on a mobile app, one of the best choices you can make is to find a mobile app developer to incorporate video in diverse ways from the beginning. Go with developers who will engage with the entire process of your app’s development, from design straight through to launch, rather than just the initial development phase.

App development agencies like Toronto’s Guaraná Technologies, for example, pride themselves on being involved in every step of building a successful app for their clients — meaning that they better understand what your app can deliver to users, and will be perfectly positioned to help leverage the potential of video to attract a user base and drive buzz. Your videos don’t need to be big-budget Hollywood productions, either. Eighty-five percent of videos viewed on Facebook are viewed entirely without sound, and it has been shown that videos under two minutes get the most engagement — so don’t automatically assume that making video part of your strategy means a huge hit to your bottom line. Visit their blog for helpful tips and information for app development and learn how video can help you attract more engaged users.

Right now, online video accounts for half of all mobile traffic. There’s a good reason for that: we like video. It’s effective. It’s easy to engage with. It’s fun. And there’s no reason not to take advantage of those qualities! Whether you’re helping your existing users maximize their experience or drumming up excitement in new audiences, video should be one of your go-to tools.

fin_tech

Why The Underserved Should Watch FinTech Like Hawks

Though you may not have heard much about the underserved, they represent a massive demographic in the US.They are unable to access a full portfolio of financial services from the country’s biggest banks. The FDIC considers some 24.5 million Americans underbanked—countingthose wholook beyond the traditional banking system for solutions to their financial problems. They’re joined by 45 million people whose credit histories preclude them from borrowing money through traditional methods.
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Books to bolster your new tech business

Keeping yourself ahead of the game is so important in the technology sector. You’ve got to be innovative, informed, and aware of the trends.

At the same time, a business is a business, and needs the structure and environment to keep employees happy, regardless of your sector. If you are looking to start a new tech business, here are the best books out there for you to learn what you need from the best.

K. Kelly: The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The former executive editor of Wired magazine investigated how various tech trends will transform our way of life over the course of the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
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Linear Position Technology

Advancements in Linear Position Technology Make New Applications Possible

Linear position sensors have greatly evolved from their earlier predecessors primarily used in military and research applications. These days, sensors have found their way into a myriad of industrial and mechanical uses. A primary limitation of linear sensors in the past was the cost of electronic mechanisms that composed the device. It was not possible to mass produce sensors and use in more mainstream applications. These days, owing to the innovation of powerful and cheap microelectronics, sensors have become more adaptable and versatile.
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