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marketing_strategy

Colour psychology and marketing strategies

Colour can massively influence the success of a marketing campaign. According to multiple scientific and psychological studies, each shade creates a different emotion in the viewer — from urgency to buy now, to trusting in a brand. With other experiments suggesting that colour can determine how long we can recall an offer or brand logo, it’s clear that being colour-savvy when designing a marketing campaign is essential.
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startupfund

10 Ways To Get Your Startup Funded

The biggest roadblock that most entrepreneurs come across when it comes from turning their gem of a business idea into a multimillion-dollar diamond is funding.

Unfortunately, it’s very rare that you’ll find a rich investor just waiting in the wings to give you the money you need to get your startup off the ground. It takes hard work, perseverance and more than a little bit of creativity to start a business.
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mobile apps

Maximize Engagement With Video

Did you know that 72 hours of video are uploaded to Youtube every 60 seconds? Or that more video content is uploaded every 30 days than the major U.S. television networks have created in 30 years? How about that half of all video content is viewed on mobile?

Now more than ever, video plays an important part in any marketing or engagement strategy. Its ability to deliver complex information efficiently is unparalleled, and the uptick in viewers’ information retention is enormous: according to Wordstream, viewers retain 95% of a message when it’s delivered via video versus only around 10% when a message is just text.

User engagement is one of the largest hurdles to be overcome when developing, launching, and running a mobile app. With literally millions of apps to choose from between Google Play and the Apple App Store, getting users’ attention is crucial. And even when people do choose your app, Localytics has found that 20% of apps are used only once. Your app might be innovative, crisp, and well-executed, but it all means nothing if nobody chooses to use it more than once or twice. That’s why harnessing the power of video to communicate the value of your app is so important: any savvy marketer will tell you that it’s cheaper to retain existing users than it is to acquire new ones, so video represents the most potent bang for your buck when it comes to reminding users of all that your app has to offer. Using video in combination with other strategies, such as in-app messaging or marketing on social media platforms will help you educate your existing users as to the different benefits that will come from using your app, keeping them happy and engaged.

video engagement

When you make the decision to begin work on a mobile app, one of the best choices you can make is to find a mobile app developer to incorporate video in diverse ways from the beginning. Go with developers who will engage with the entire process of your app’s development, from design straight through to launch, rather than just the initial development phase.

App development agencies like Toronto’s Guaraná Technologies, for example, pride themselves on being involved in every step of building a successful app for their clients — meaning that they better understand what your app can deliver to users, and will be perfectly positioned to help leverage the potential of video to attract a user base and drive buzz. Your videos don’t need to be big-budget Hollywood productions, either. Eighty-five percent of videos viewed on Facebook are viewed entirely without sound, and it has been shown that videos under two minutes get the most engagement — so don’t automatically assume that making video part of your strategy means a huge hit to your bottom line. Visit their blog for helpful tips and information for app development and learn how video can help you attract more engaged users.

Right now, online video accounts for half of all mobile traffic. There’s a good reason for that: we like video. It’s effective. It’s easy to engage with. It’s fun. And there’s no reason not to take advantage of those qualities! Whether you’re helping your existing users maximize their experience or drumming up excitement in new audiences, video should be one of your go-to tools.

fin_tech

Why The Underserved Should Watch FinTech Like Hawks

Though you may not have heard much about the underserved, they represent a massive demographic in the US.They are unable to access a full portfolio of financial services from the country’s biggest banks. The FDIC considers some 24.5 million Americans underbanked—countingthose wholook beyond the traditional banking system for solutions to their financial problems. They’re joined by 45 million people whose credit histories preclude them from borrowing money through traditional methods.
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tech_business

Books to bolster your new tech business

Keeping yourself ahead of the game is so important in the technology sector. You’ve got to be innovative, informed, and aware of the trends.

At the same time, a business is a business, and needs the structure and environment to keep employees happy, regardless of your sector. If you are looking to start a new tech business, here are the best books out there for you to learn what you need from the best.

K. Kelly: The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The former executive editor of Wired magazine investigated how various tech trends will transform our way of life over the course of the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
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Linear Position Technology

Advancements in Linear Position Technology Make New Applications Possible

Linear position sensors have greatly evolved from their earlier predecessors primarily used in military and research applications. These days, sensors have found their way into a myriad of industrial and mechanical uses. A primary limitation of linear sensors in the past was the cost of electronic mechanisms that composed the device. It was not possible to mass produce sensors and use in more mainstream applications. These days, owing to the innovation of powerful and cheap microelectronics, sensors have become more adaptable and versatile.
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cloud

Top Reasons Why Businesses are Moving to the Cloud

The concept of cloud computing has slowly started to become a common practice for businesses. If you have seen what a server room looks like, then imagine eliminating this entirely to have all data stored in the cloud instead. This may seem like a novel idea for some, but it is a sound practice that has a number of benefits.
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laptop

Best Laptops You Can Get Under $3,000

Buying something of high value but being on a tight budget at the same time can cause a real headache. Shopping for laptops is no exception to this.

Still, having the right information about what’s good and what’s not can save you nerves and money. People often rush into buying a laptop which offers a mediocre performance but can cost an arm and a leg.
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Software_Engineer

Exploring Software Engineer Jobs in Seattle

The west coast is the place to be these days for jobs in the tech industry. Though San Francisco and other cities of California are taking most of the credit for the biggest shifts in the world of technology, there are a number of other locations doing great work along the western seaboard. Seattle, Washington, for example, has been a booming cultural hub for decades now. With so many young and intelligent minds in one place, it makes sense that software engineering has fast become a popular field with plenty of open positions.

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