Browse Author

RG

Promote an Online Store

How to Promote an Online Store

Creating an online store is only a part of the equation. A new online shop is empty. Consumers are usually not yet familiar with your shop or the kind of products you are selling. For this reason, you will need to put some efforts towards promoting the store. To get regular customers, you must come with strategies that will work for your ecommerce store. Here are some of the ways in which you can promote your online store.

Starting A Blog

One of the best ways to promote your online store is to start a blog. Creating quality blog posts is an effective tool to establishing your products in the market, and including the relevant links back to your store. Quality blogs that are updated frequently will get more traffic from search engines. In turn, this helps in promoting your store indirectly through interaction with the consumers.

Email Marketing

Newsletters and email marketing are another effective way of promoting your online store. You can create a database with email lists of your ecommerce website visitors, and send them occasional emails with information about your store. One way of achieving this is sending out newsletters or offers on a weekly basis to your subscribers. This reminds your customers about your online store. It is even easier if your online store is in Offerer platform. The Offerer platform offers many tools for advertising your online store from email marketing to SMS notifications.

Collaborating with Other Bloggers

Another way of promoting your online store is contacting other bloggers and having them publish content about your shop on their blogs. Do a research on the market where your products fit in. Then, reach out to bloggers with the largest following and who write about products related to your industry. Tell them why you love their blogs and explain why you feel your product would be a great fit for a review on their blog. Provide them with samples of your products for free and give away for their audience. This will attract traffic from the readers through their review of the product.

Advertising on social media

Social media advertising offers a great platform to advertise your business and products. Building a network and followers in social media may take a long time, but it will be worthwhile in the long run. Social sites like Twitter, Facebook, Instagram, Pinterest, Google+ or YouTube allow businesses to interact directly with customers. Your online shop can benefit from this interaction by providing product information to customers. It is also a great way of getting feedback from customers, and finding out what works best in your niche.

Providing offers on a regular basis

Providing offers on a regular basis can attract new customers while retaining existing ones. Offers can be in the form of discounts, coupons, sales packages, giveaways and contests. It can also be a great way of driving web traffic to ecommerce website. Customers are more likely to recommend your store to their friends and family during sale period.

Guest blogging on other websites

Guest blogging increases the exposure of your e-commerce to a wider audience. Writing quality blogs is time consuming. The stakes are even higher when writing for another blog. You want to make sure that your posts are getting enough traffic. High-quality posts will increase traffic to your website leading to more sales.

Optimizing product names and descriptions

Product name and descriptions can enhance online presence of your e-commerce store. Be creative, straightforward and come up with unique product names and descriptions, so that customers can find them easily. Use keywords in your descriptions to describe exactly what the customers are looking for.

Using Google Ads

Google Ads are an effective tool in advertising your products to specific audiences. You can place Ads in Google search results or in websites that run Google AdSense. It is highly targeted based on the optimization of the keywords used by the consumers. The search engines try to match your ad with customers interests using systems like Ad Rank. It is a cost-effective method that attracts more sales at a profitable margin

Paid Advertisements

These can be in the form of influencers who you can endorse your product and advertise your products on their social media platforms. Another option could be the use of mainstream media such as television, radio, and magazine adverts. These adverts serve the purpose of informing your customers about your store.

Which way is for you

These are ways to advertise your store. Remember that you are the one that has to choose the right way and fit strategy to your clients and budget. You must understand clients where and why they buy and use the best strategy for your business.

math

Everyday Uses for Fractions

Certain topics you learn in school have obvious practical applications. For example, you use language every day. It is easy to understand how a good grasp of grammar will help you succeed in interviews, writing and communicating with others. The practicality of other subjects may seem more obscure, though. If you ever sat in math class learning fractions and wondered when you would ever use that information in real life, here is your answer.

Shopping

You walk into your favorite store and see a huge banner from across the room. It’s your lucky day, because those shoes you have been eyeing are on sale for 25% off. How do you know how much you are saving, though? Without fractions, you are going into the sale blind. You may get up to the counter and be sorely disappointed at the total amount due. To make a decision that fits your budget and helps you avoid the embarrassment of having to return something you can’t afford to the shelves, you need to know how to multiply fractions. If you understand that 25% and 1/4 are the same number, you can easily calculate how much the shoes will cost. It may be harder to multiply by .25 in your head than it is to multiply by 1/4 (that is, divide by 4). Fractions don’t just help you save money; they also help you figure out exactly how much you are saving.

Cooking

You decide to make your favorite recipe that your grandmother gave you for your significant other. As it is written, however, the recipe makes enough to feed your entire extended family and still have leftovers. As much as you enjoy the dish, you don’t want to have so much of it that you are eating it for a week. When you only need 1/3 of the amount the recipe makes, multiplying fractions is a skill that comes in handy.

Understanding how to simplify fractions can also help when you’re doubling a recipe. If you want to bring twice as many cupcakes to a party than the recipe makes, you multiply the ingredients by two. It seems simple enough, doesn’t it? When 3/8 of a teaspoon becomes 6/8, however, you are less likely to lose count of the number of scoops you add to the batter if you know you can simplify that number to 3/4.

Sharing

You go out to eat with a group of friends. Four of you are single, and two people bring their significant others along, bringing your total party number to 8. When the bill comes, you decide to divide it evenly. It sounds like easy math until you discover that one of the couples is paying together, and the other couple is covering another person in honor of her birthday. There’s no need to panic if you understand fractions. The first couple pays 1/4 of the bill, the second couple pays 3/8 of the bill, and the remaining three people each pay 1/8 of the bill.

Although it may not seem obvious when you’re sitting in math class, understanding fractions can be very useful. You may get a lot of opportunities to use fractions in your everyday life.

home remodeling

Home Office Remodeling Tips

Having a home office is not something everyone can boast about, but those who do have it know how amazing it is. Here you can focus on all your to-dos and handle different work obligations. If this is where you spend a lot of time, you should make it comfortable and easy on the eyes. If you already work here, why not enjoy it as much as possible? You should know about some ways you can decorate it and organize it to make it perfect.

Let a lot of natural light in the room

Instead of sterile lighting that looks rather cold and exhausting, why not let yourself enjoy the natural light while you are working? You will feel better. You can place a big window where your desk is and you will be able to see everything more clearly. Nothing is better than sunlight. It also provides you with some vitamin D, so it has more than one function. An office that is well-lit is also the one that is more productive and cheerful, and you will enjoy spending time here.

How about thinking chic?

Yes, the space should be functional, but why not also think about making it look fashionable? It should reflect your own personality, and this is where you should get inspired the most. A wall can be either black or any color that is dark, while furniture can be light-colored. Above your desk, you can put a chandelier that looks glamorous. It will feel so good adding a little glitz.

Add plants and breathe some life into it

Your office should be clean, practical and nice-looking for sure, but if you also add plants, it will definitely make it look rich and full of life, not to mention that it is healthy for you. Why not bring some nature into the space where you work? Maybe it helps you concentrate better and produce more quality things because the green might make you feel more cozy and relaxed. Clay planters sound like a good idea because they can perfectly add dimension to the room.

 

remodeling tips

Use nice artwork that speaks to you

Some vibrant art can really energize the space, no matter if it comes in the form of a painting or a decorative sculpture. When you see something you like and choose it for your office, it can be motivating and all the work you have to do will feel less frustrating. Also, you can create your own artwork and place it how you like it. There are many inspiring images all over the internet, just have a few clicks and you will see.

Find someone competent to handle the electrical work

For all the electrical work you need done in your home office, you should know a capable Sydney electrician. Since you will need to install and maintain the wiring and make everything work well, choose someone you find competent enough, and do not try anything yourself. You will need your electrical system and equipment fixed and upgraded if you want your home office to feel cozy. Leave all this up to a professional, while you focus more on the design of the space.

Your home office is a place that should inspire you and boost your creativity. That is the reason why it should look and feel as best as possible. Here you get down to business but a lot of your free time can be spent here, too. If you decorate it well and organize it how you like it, any kind of work will be even more enjoyable in this chamber.

Typography

Typography: the psychology behind the age-old tradition

Typography is an age-old tradition, stretching back as far as ancient Egyptian hieroglyphs. For centuries, people have been expressing themselves with written words, and now many modern brands rely on them for gaining and retaining customers. Typography can become the first association that a consumer thinks of in relation to a brand, and in fashion, it is often printed inside of their garment, which conjures up an emotional connection between the consumer and the brand. So, any changes that companies choose to make can alter a customer’s perception, and for this reason the psychology of typography is an important matter. Let’s find out more.

Conveying the personality of your brand

A lot can be captured through the style of your brand’s typography, and it can even be used to convey the personality of your company. Your copy should be captivating, but the visual aspects of any writing also need to stand out to a potential customer. Begin your typography psychology analysis with looking at the style of your font- Is it a classic serif style? These include Baskerville, Georgia and Times New Roman, this category is timeless and professional, finished with traditional decorative lines and they convey an air of respectability. The sans serif choices such as Helvetica, Arial and Verdana are more straight to the point, implying an air of modernity and stability. Artsy handwriting can look elegant and represent creativity, and to create this kind of image you’ll need a script font such as Lebster or Lucinda; but, it’s always important to keep it legible and consider it in relation to the message you want to get across. For example, a sports clothing website with joined up handwriting style typography wouldn’t look quite right, but perhaps fine dining eateries’ first port of call for menu printing wouldn’t be Comic Sans MS. If you want to go all-out 21st century modern, choose Eurostyle, Politica or Futura, and show your audience why you are at the forefront of your industry with progressive typography. Your font will contribute to your overall typography aesthetic, and it should result in a well-rounded, on-brand appearance. Maintaining this is also important, as failure to keep order among your typography can make your customer feel disconnected from your brand, as cluttered, numerous fonts dilute your overall presence.

The formatting of your typography can determine your success

As Spanish fashion retailer Zara recently discovered, the formatting of your typography can make or break your success. The brand gave their classic logo a refresh, dramatically condensing the exaggerated sans letters and introducing a bolder, rounder finish. The makeover received a staunch response on social media, leaving many with a new-found sense of unfamiliarity towards the brand. The particular format was a style pioneered by Harper Bazaar in the 1990s, but one twitter user likened the new look to how they feel when ‘squeezing into their clothes’; showing how the change in typography provoked a customer response.  All achieved by some simple kerning. A similar event caused outcry, as Burberry unveiled a new logo back in 2018, an adaptation which at first glance appeared to ditch historic ties in favour of modern corporate simplicity. The reformat was a four-week project headed up by famed designer Peter Saville, which some people felt was reflected in the hasty, overly-simplistic design. The old format had been untouched for nearly two decades, and its new notions of minimalism brought the brand up to date. Key factors for formatting are spacing and size, as these are essentially going to dictate how ‘readable’ your typography is. Format can be reflective of character, and if there are any particular attributes that you want to associate with your brand, then implementing them into your formatting can be a great idea to help build your unique presence. Also, ensuring that you have enough whitespace is vital, as having too little can make your typography difficult to decipher. The formula for success is simply to strike a balance between these elements, while also staying true to your brand and all it encases.

Colour creates the first impression of the product

When it comes to colour, choosing the right one is key. There is an age-old understanding that customers enjoy red and yellow the most, as they depict both abruptness and warmth simultaneously. In fact, between 62%-90% of first impressions of a product are decided by the colours of the brand, showing just how much they can set the tone. Therefore, colours are an integral part of promoting successful customer journeys. Not only is colour an emotional trigger, it can also be the key for customers to be able to identify your product against others on the market. Some gendered trends have also appeared which could determine your brand’s palette, with men tending to prefer bold colours and women being drawn in by pastel hues. Of course, certain colours have specific associations. Blue is seen as a peaceful colour, and green is a lucky shade — so why not transform the fate of your typography with a splash of either? Black is notoriously corporate and classic, with other connotations including wisdom and masculinity. If you are considering adding a fill to your typography, then choose wisely and always keep in mind that it should not be a challenge for a user to read — there’s a time and a place to go for an all-out rainbow.

So, if you are looking to mix things up a bit, don’t be too hasty. Your typography choices are rooted in many factors, from colour to font style. Find a combination of these which captures your brand name and message in a way which is true to purpose.

 

Article provided by leading menu printing company, Where The Trade Buys.

 

Sources:

https://getflywheel.com/layout/psychology-of-typography/

https://www.refinery29.com/en-gb/2019/01/223060/zara-new-logo-reactions

https://www.adweek.com/creativity/burberry-gave-a-famed-designer-4-weeks-to-redesign-its-logo-and-heres-what-we-got/

https://www.impactbnd.com/blog/why-color-and-typography-are-critical-to-your-brand-infographic

work

How To Be More Productive At Work

Are you someone who struggles to keep up at work and feels like you’re always a few steps behind everyone else? If so, then it’s in your best interest to learn more about how you can be more productive at work and complete your tasks in a timely manner.
Keep Reading

business

What Equipment Do You Need To Start A Business?

Starting a business entails a lot more than merely having a good idea and the funds to begin with. You will also need to have the right pieces of tech and equipment in order to start work right away. So what is it that you need to enable you to work well and professionally from the word go? Here are some of the basics.
Keep Reading

math skill

3 Ways To Improve Your Maths Skills

Some people have an innate ability to do maths and to do it well, and that means that they can have the upper hand when it comes to business. Being able to do maths is the basis of budgeting and costing, and without these elements, your business is not going to do as well as it might otherwise do. If you feel your maths skills are lacking and you want to be able to improve them to help move your business along (or simply because it is a useful life skill), below are three of the best ways to do it.
Keep Reading

digital_marketing

In a Digital Age, How Can Print & Digital Marketing Interact Together?

Online advertisement and digital platforms are the main channels selected for marketing strategies amongst many businesses today.But canprint advertising fit into an era where digital is booming?There is evidence to indicate that print is still very powerful, with the very unique offering it provides. Let’s dig into this subject a little more with our guide below. You may learn something new…

Digitalmethods are the first choice for many firms

Many campaigns today are lost without digital. With more consumers than ever before spending time on the internet, businesses would be foolish not to get involved with online marketing.
Keep Reading

home-office

4 Reasons To Take Time Off Work

Work can easily become our main focus in life. Although it is clearly important, it shouldn’t be everything, and if it becomes the only thing we think about, then it might be time to step back and reassess. Sometimes it becomes absolutely essential to take a break from work for other reasons, and as soon as you feel that you are no longer as productive or efficient as you once were, you might want to use up some vacation days. Here are some of the reasons to do this.

Keep Reading