Instagram is a popular social media platform and an important digital marketing tool that your business should use to optimize your brand. There are numerous fun and creative ways to build and improve upon your brand using Instagram.
As one of the most popular social media platforms, Instagram is used by the largest businesses in the world. Whether they are trying to keep previous customers enticed or are trying to reach out to new customers, Instagram is an excellent tool for all companies. Although large companies utilize Instagram, your business does not need millions of followers to reap Instagram’s marketing benefits. Every company can use Instagram to augment their brand. Here are five tips to get you started:
- Be Consistent with your Brand
Promoting your brand is the point of having an Instagram account for your business. Because there are so many businesses on Instagram, it is important that your brand is distinct from other companies’ brands. Remember that everything you post – images, captions and hashtags – all need to revolve around what you decide your brand will be. Without consistency on your Instagram account, potential customers will not know what the essence of your brand is and will lose interest. It is imperative to choose what your brand will be and keep it constant.
- Keep your Account Active
The main goal of your Instagram account is to gain a large following. Instagram users are more likely to follow your account if you keep your audience engaged with regular posts. If you let days or weeks go by without posting, not only will you not garner new followers, but the followers that you already have will get bored and unfollow you as well.
- Quality over Quantity
Although it is important to post content regularly, you do not want to post without reason; quality should always be the top priority. Regardless of how frequently you post, nobody will follow you if your content is insignificant. Utilize relevant and witty captions along with high-definition photos to increase your amount of followers and to keep your current followers attracted.
- Diversify your Exposure
There are many ways to optimize the exposure of your Instagram account. For example, using hashtags can direct people who are searching for specific topics to your page. You should also link your Instagram account to your other social media profiles and use your Facebook, Twitter and other accounts to strengthen your brand. Another idea is to ask larger Instagram accounts to give your account a shout-out and link to your page.
- Engage your Followers
There are a myriad of Instagram accounts, so you will need to engage your followers in ways other than posting photos if you want to retain their attention. You should always respond to comments on your posts to show your followers that you appreciate their support and feedback. It is also a great idea to follow back some of your followers and occasionally comment on their posts as well. Another exciting idea to engage your followers involves hosting contests. By offering prizes, you will keep your audience engaged and also attract new followers.
It will take time to get a stable following on Instagram, but these five tips should help get you started. If you need more help gaining a following on Instagram, check out Vibbi.